Become a Dealer

Our partners are passionate, spirited, and inventive individuals. We are actively seeking dealers of all sizes who share the same vision to join our growing family.

Our advantage: Headquartered in the Netherlands with a large, state-of-the-art factory in Vietnam — combining competitive Asian manufacturing with efficient European logistics.

Thank you for making the smart choice to become an official BL dealer.

In recent years, sales of electric scooters and e-bikes have grown at an accelerating rate. According to the latest market research, micro-electric mobility products such as scooters and e-bikes will remain the fastest-growing segment of the EV industry for the foreseeable future — especially across European markets, where e-mobility adoption is rapidly expanding.

BL  is looking for long-term dealers and distributors globally, with a strong focus on Europe.

Thanks to our unique dual-base setup — manufacturing in Vietnam and headquarters/warehousing in the Netherlands — we offer the perfect balance of cost efficiency, quality control, and fast European delivery.

Becoming an authorized BL dealer comes with the following advantages and benefits:

Selling power of a well-established brand with premium, innovative products and solutions

Free marketing and promotional materials (online & offline), free business training, and product repair knowledge

Protected territory for exclusive dealers

No franchise fees, great margins, low MoQ, and fast delivery

Large-scale manufacturing in Vietnam — ensuring competitive pricing, stable supply, and quality control 

Fresh inventory available from our EU warehouse in the Netherlands — fast and cost-effective shipping across Europe

Professional after-sales service team and customer support from our Netherlands-based team

Ongoing educational support through conventions and regional dealer meetings

All products fully comply with EU regulations (EPAC, CE, EN 15194, UKCA available) for hassle-free road legality across Europe

As a BL dealer, we encourage you to offer test ride services to customers and close the deal directly when they are satisfied — while enjoying competitive margins. A repair service is also highly desirable.

We can't wait to team up with you — with a special welcome to our European partners, and open arms to the rest of the world!